DIGITAL MARKETING

Lift your business to new heights with our digital marketing services

Do you have any of these questions in your mind ?

How to grow traffic to my website?
How to get more online leads?
How to get more digital leads?
How to scale my business?
How do I grow my business online?
How do I get more leads and customers online?
What is Digital Marketing?
Is a website important?
What is website marketing?

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You’ve come to the right place.

TexUS B2B will not only have the answer to all your questions but will also assist in helping you achieve your goals. If you have the following goals, we’re a good match.

Website Building

Website Building requires several different steps performed by experts in different fields – if done right. Kind of like construction requires an architect, civil engineer, and different experts from concrete, framing, sheetrock, plumbing, electrical, and more.Listed below are different steps to building a website with experts in different fields.

Goals to Achieve

Grow your business with the best ROI
Lower your client acquisition cost
Grow your revenues in a measured way
Create your brand awareness in your market
Manage your brand reputation online
Create an automated marketing system
Create sales funnels
Fulfill your need for online leads, digital leads, website leads, and social leads
Create strategies to increase your Lead Conversion Rate (Lead to Customer)

Digital Marketing we prefer to call it Website Marketing

Digital Marketing, is a complex, strategic and modern way of marketing using digital channels such as through the internet and social media. On the other hand Website Marketing covers all of digital marketing and non-digital means to increase traffic and bring you more customers. Therefore, we will just call it “Website Marketing”. All of these marketing efforts are not only based around your website, it actually starts with the building of your website. If you already have a website, then we will start with the audit of your existing website to see how it can be optimized for search engines. We will go even further to check the design and the content to make sure it is also optimized. The purpose of website marketing is to execute a marketing strategy developed by experts to help you grow your business through different channels and different types of media available online.

The desired marketing goals are achieved through paid and unpaid (organic and free) campaigns and to achieve these goals a range of experts are required. A range of experts work together, for example, Search Engine Marketing Experts, Market Research Experts, SEO Friendly Content Writers, Search Engine Optimization Experts, On page/Off Page Technical SEO Experts, and Designers/Developers to name a few.

There is no such thing as “one-size fits all” in Website Marketing. Each campaign is custom designed as per client needs based on their goals, budget, their industry product or service, and a study of their clients and competitors. All this is done in the following steps:

1. Market Research and Study

n research we take the following steps
Online meeting with you to understand :

Your industry
Your product or service
Your business model
Your marketing goals. etc

Do our research on your :

Your industry
Your product or service
Your competitors

2. SEO-Friendly Website

Custom built or rebuilt

3. Strategically Planned Strategy

Based on market research and study and the study of your competitor's and your competitor's strategy, we make a marketing plan using the right mix of the following services :

Search Engine Marketing (SEM)

Search Engine Marketing has two parts to it, Organic Growth and Paid Advertising known as Pay Per Click (PPC). Our SEO and SEM Agency both work together with our PPC Agency to provide this service.

Search Engine Optimization (SEO)

Search Engine Marketing has two parts to it, Organic Growth and Paid Advertising known as Pay Per Click (PPC). Our SEO and SEM Agency both work together with our PPC Agency to provide this service.

Site Map

Like an architect, a blueprint of the website is made called a Site Map.

Keyword Research and Performance

This is a technical and lengthy process, SEO specialists do the research and put together a list of keywords that are search engine friendly and pass it on to the content writers. They further check the performance of each keyword on a monthly basis and make changes as necessary.

Meta Title / Meta Description

Meta Titles and Meta Descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page's meta title and meta description are usually shown whenever that page appears in search engine results.

H1-H6 Headings

Heading tags are HTML elements used to define the headings of a page. They differentiate the heading <h1> and sub-headings <h2> to <h6> from the rest of the content. The number from 1 to 6 determines the importance and the position a heading has in the overall hierarchy of the heading structure. Our SEO specialists work closely with the writing team to ensure these headings are done right. They also keep monitoring them and making adjustments as necessary.

BACKLINKING

Backlinks are also known as “inbound links” or “incoming links”. There are different levels of backlinks. Our SEO specialists research and collect backlinks and then they link your website with other

WEBSITE DESINGING

The website is built our SEO specialists will do a complete audit of the entire website which includes but is not limited to website performance and glitches, just to name a few. It provides a complete report of what the website may lack so that area can be fixed. This process is repeated regularly to make adjustments as necessary

Social Media Marketing (SMM)

As a Social Media Marketing Agency (SMM) and a Social Media Management Agency similar work is performed as SEO and PPC but for each specific social media platform. Not as simple as typing what you feel or think and clicking post.

Email Marketing

If done right, Email Marketing can be used to get new leads, cross-sell to your existing clients, and upsell. In the email that is prepared, it is more like a landing page that goes through the same process of design, optimized content, and a/b testing.

SMS Marketing

This is a great marketing medium. Because of the laws in place, it can only be used on data of your contacts whose permission is already obtained or a relationship already in place.

Content Marketing

SEO friendly and optimized content made for online distribution through videos, blogs, social media posts.etc it does not focus on the marketing of a particular brand but rather the product or service in general to create interest in consumers.

Telemarketing

Although telemarketing is not done through total digital means, it is still one of the most common and effective type of marketing. Telemarketing is done by experienced telesales agents, who call consumers off of data that is compiled after thorough research either provided by the client or purchased through a data provider

Video Marketing

Another great medium to use, these days majority of people watch video content online. Videos are also more visual and explanatory compared to still images which help not only market your product(s) or service(s) better but also educate the targeted audience and increase engagement through digital and/or social channels. This has to be done with thorough research and careful planning to ensure positive results.

4. Implementation and Execution Of Campaign Based On Marketing Research, Study, and Data

5. Constant and Periodic Evaluation and Adjustment

A website marketing agency like ours provides our clients with a team of experienced experts familiar with the latest technologies. We focus on value rather than cost. We offer our clients a dedicated account manager, who works on your behalf to supervise your work and is dedicated to your needs and success. We are based out of Victoria, TX, and have been at the same location for over a quarter of a century. Our business model is based on our client’s success and needs.

We, as a Digital Marketing Agency can only succeed, if our client succeeds. We are your back office Website Marketing Department.